Online Skin Care is a Real Thing!
By Emily Leavitt
November 1, 2021
Do you purchase your skin care products online? I know I do! The skin care market is growing, and new businesses are popping up all over the world. Luxury brand companies that will capitalize on this growth by taking advantage of the new eCommerce sales channel to boost online sales will stand out.
“Savvy skin care companies and distributors are fast shifting to ecommerce to boost sales.” – Transparency Market Research
The Online Skin Care Opportunity!
In the luxury retail industry, developing the sales specialist customer relationship is key to turning a sale and creating a long term relationship for retention. Customers want the personal touch and experience. By creating a similar relationship online, the sales specialist is able to cultivate and retain that customer for future sales. According to Mordor Intelligence, “The beauty industry players will need to prioritize digital channels to capture and convert the attention of existing and new customers.”
With the interest in skincare skyrocketing since the start of the COVID-19 pandemic, and according to Luxury Daily, it does not seem to be dwindling anytime soon. Now is a best time to upskill your sales specialists by investing in training for them to learn how to sell in a virtual environment through virtual in-store experiences and becoming a chat box specialist.
Online customers still want that luxury experience. They will not remember which chat box technology you used, they will remember how you made them feel. Just like they will not care if you use Zoom or Face Time, it is how they feel during and after the conversation is what they will talk about, and probably tell their friends and family.
How Conversation Couture Can Help
Conversation Couture understands that moving to an e-commerce space in the luxury retail market can seem daunting at first. Indeed, it’s challenging to maintain customer relationships and brand consistency. That is why we offer a customized training solution for existing sales associates and managers that is designed, tested and proven to drive greater sales, improve customer engagement, and sustain brand loyalty within a virtual shopping experience. Yes, it can be taught!