Virtual Retail Sales Certification: 5 Reasons to Upskill Now

If you’re a luxury retail sales professional or even if you are a newcomer, you understand that the very foundation for a successful career in the industry is built on developing strong customer relationships.    This is because repeat customers contribute to approximately 70% of luxury retail sales.    Kudos to luxury retailers for their…

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Empowering the Luxury Retail Sales Specialist

When I was growing up, the #1 evening television show was Cheers. Also popular were Knight Rider, The Facts of Life, Who’s The Boss, and Miami Vice. However, when you watched Cheers, you truly felt like every character could be your friend. In fact, the Cheers theme song was aptly named “Where Everybody Knows Your…

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The Boardroom Versus the Sales Floor

Technology is always advancing. I’m sure many of us can remember when connecting to the internet meant also experiencing that awful, screeching dial-up noise that seemed to last long enough to grab a cup of coffee (and a toasted bagel, depending on your ethernet connection). Today, you can get free Wi-Fi pretty much anywhere. The…

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Virtually Selling in the Metaverse

“Metaverse.” Just saying the word, simultaneously creates an atmosphere of wonder and a bit of confusion. It seems like everyone is talking and asking about the metaverse. It’s reminiscent of when the “Internet” emerged in the 1990s and everyone was fascinated and eager to see if Internet Explorer, Netscape, or this other strange word, “Google,”…

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The Benefits of Virtual/Online Sales

There are two types of virtual sales opportunities: Virtual Experiences and Chat Box Communication. When companies employ trained sales specialists to sell in a virtual/online setting, the benefits are plentiful. Creating a positive virtual experience for online customers reaps big benefits for both the company and the sales specialist.  Before we start listing the benefits,…

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What’s a Virtual In-Store Experience?

Luxury retailers understand that creating a strong customer-sales specialist relationship is the key to lasting success. Luxury retailers also understand that this important relationship weakens when a customer experiences a luxury website lacking in human and personalized elements. For instance, how is someone going to know that a shirt runs small in the waist; a…

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Pivoting Chat Boxes to Boost Online Sales

When did the chat box become that annoying customer service representative that everyone furiously ignores or finds irritating? The chat box is such an amazing opportunity for retailers, especially for those who prefer to do their shopping online!  Luxury is all about the experience, and if your chat box is a bot or you just…

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Upskilling Your Current Employees

As a luxury brand, you understand the eCommerce opportunity, however it is just overwhelming to think about updating your business model.  Your in-store model has worked for decades, margins are getting thinner, and your sales specialists are so talented in what they do!  However, this eCommerce opportunity is just wide open in the luxury market,…

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The Value of Online Customer Retention

The luxury sales marketplace has outpaced their retail counterparts with customer relationship management. While other retailers struggle to learn about relationship marketing, upscale and luxury businesses have long been aware that building long-term relationships with clients is a mutually-beneficial endeavor. (retaildoc.com)   Customer Retention By The Numbers Satisfied and returning luxury customers are not necessarily…

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Conversation Couture’s Founders Featured in Modern Luxury Magazine

This article was published in the Modern Luxury September issue. Coming from a long line of entrepreneurs, sisters Olivia Steele and Emily Leavitt know first-hand what it takes to develop a business. The idea for Conversation Couture originated with CEO Olivia’s own experience shopping online for luxury goods, which she found lacked the customer assistance…

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