Creating a tailored online customer experience
The Luxury Brand Problem
When a customer walks into a luxury retail store, the sales associate needs to create a positive experience to advance a sale. With an average of only 10% - 12% of luxury brand sales currently conducted online, stores must develop tools for engaging high-end customers in online experiences. This not only will benefit with an increase of sales, but will ensure the luxury brand remains relevant in the eCommerce space.
The Conversation Couture Solution
Conversation Couture understands that moving to an eCommerce space in the luxury brand market can be challenging to maintain the customer relationship and brand consistency. Therefore, we offer a tailored training solution for existing sales associates and managers to drive more sales within a virtual shopping experience that will maintain your company and brand goals when engaging with a customer. This makes the online experience seamless to the in-store experience.
President and CEO
As the President and CEO of Conversation Couture, Olivia Steele is responsible for running all facets of the business. Previously, Olivia served as an Online Enrollment Counseling Manager with eCornell, where she led the design and implementation of the live Q&A virtual information sessions, successfully ran the online chat team, and various other projects to increase sales through a virtual platform. She has over 10 years in the fashion retail industry with a combination of corporate online merchandising and buying, and in-store sales. In addition, Olivia has over 4 years experience in the eLearning industry. This unique skill set combination provides Conversation Couture a leader who understands the industry and target markets.
Olivia has a certificate in Women in Leadership, a Master certificate of Human Resource Management, and certificate in the Psychology of Leadership from Cornell University. She holds a certification from the HCI as a Strategic Human Resource Business Partner. Olivia has earned a BS in Fashion Merchandising from Kent State. She is fluent in Italian, loves to cook, and is a true optimist.
COO AND CFO
With over 20 years of business experience, Emily is a cross-functionally focused business communicator and leader in creating and implementing business plans and economic models. She has worked in business operations in Corporate America, has owned two companies, and has received Woman of the Year from the National Association of Professional Women. She has mentored many entrepreneurs to help launch new business ventures, and is always looking for new emerging markets. Emily has a BS in Technical Communications from Clarkson University and a MBA from Northeastern University. Emily serves on the board of directors of Open Arms Ukraine, an international non profit company, and Health Metrics, LLC.
In addition to her position at Conversation Couture, she is an Adjunct Business Professor at Dallas College teaching entrepreneurship to the next generation. Emily lives in north Dallas with her husband and three children.